Big, Bold, Branded:
Insights from Defiant GIANT
Unlocking Businesses Growth: The Value of Working with a Branding Consultant
Branding consultants bring strategic expertise, industry insights, and creative direction to help businesses craft a compelling identity that drives growth.
The Evolution of UK Football Club Logos: A Deep Dive into History and Design
This article explores the history and design evolution of some of the most iconic UK football club logos.
Design Heros: Rob Janoff
Rob Janoff is a renowned American graphic designer who is best known for creating the iconic Apple logo.
Design Heros: Raymond Loewy
Raymond Loewy (1893–1986) was one of the most influential industrial designers of the 20th century. Known as the "father of industrial design."
Disruptive Brands in the UK and Their Market Impact
Disruptive brands challenge industry norms, redefine consumer expectations, and introduce innovative business models that shake up traditional markets.
GIANT Brands: The Growth of Premier League Football Brands and Their Global Reach
Coca-Cola has mastered the art of branding.
The Relationship Between an SME Brand and Its Customers
Unlike large corporations with massive marketing budgets, SMEs thrive on personal connections, trust, and customer loyalty
GIANT Brands: The Origins of Coca-Cola and the Secret to its Success
Coca-Cola has mastered the art of branding.
The Value of a Strong Business Brand: Business Brands are Good for Business.
In today’s crowded marketplace, standing out isn’t just an option—it’s a necessity.
